Why Brand Fitness Index (BFI)?
Did you know you can now diagnose the fitness health of your brand plan?
With Brand Fitness Index (BFI) reports, a Diagnostic Tool, which helps in fairly evaluating each brand plan, assists you to project its strength and areas of improvement. BFI reports also add value, save time and promotional spending by guiding in areas of improvement and evaluating multiple brand plans.
BFI report is a go-to diagnosis of the parameters impacting brand fitness and the steps to improve it. It is an indicative score, derived from 21 key parameters grouped into seven factors with a reason for the score. A must-have report- at the start of a new year brand planning process. To save time and create a strong brand plan. Also at the end of the first draft to control any deviations.
Sample BFI Report
Founder and Principal Consultant (Life-sciences & Healthcare) at WhiteSpace Consulting & Capability Building since January 2012.
Vikram’s 15 years of experience in all facets of sales, marketing, and promotion of pharmaceuticals helps him bring to the table strong fundamentals of Marketing, Leadership & Sales Force Excellence. These fundamentals have been embedded by Vikram’s working with India's marquee pharmaceutical companies namely GlaxoSmithKline and Ranbaxy at all levels of management and across multiple therapy areas ranging from specialty-oriented Vaccines to general wellness-oriented Nutritionals.
DR. VIKRAM A. MUNSHI
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