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OUR WHY

Everything we do stems from the belief that any organisation, individual can transform themselves to reach their potential.

OUR HOW

We are on a mission to help ambitious healthcare companies in their transformation journey by building a framework of sustainable business excellence.

OUR WHAT

We do this by offering bespoke solutions for building Marketing Excellence and SalesForce Excellence for ambitious companies.

We enable companies & teams transition from ‘Know How’ to ‘Do How’ to achieve their growth objectives.

OUR BELIEF

Having worked with some wonderful clients in the past 7 years we have learnt that:

"The best outcome happens when the client treats a service provider as a partner and not just a vendor."

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"Transformation can only happen when the client is committed to the transformation process."

"There is no magic wand or short cuts in the journey to success, however the journey of transformation is the reward in itself."

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Helping you transform is the key to our transformation too.

Whitespace is a boutique healthcare consulting firm dedicated to help businesses achieve their growth expectations through bespoke interventions in marketing and sales force excellence.

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WhiteSpace does this by bridging both consulting and capability building. Consulting interventions identify the barriers to growth in Marketing and Sales Force Effectiveness. The Capability Building Interventions then help embed Marketing Excellence & Sales Force Excellence in Business Teams increasing their fitness to execute the strategy and drive business growth. 

“IN STRATEGY, IT IS IMPORTANT TO SEE DISTANT THINGS AS IF THEY WERE CLOSE AND TO TAKE A DISTANCED VIEW OF CLOSE THINGS.”

— MIYAMOTO MUSASHI, THE LEGENDARY SAMURAI WHO NEVER LOST A DUEL

OUR BESPOKE INTERVENTIONS

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Today’s global healthcare industry faces common challenges of intense competition, demanding and knowledgeable customers and consumers, pricing pressures, and a restless sales force. In this scenario, organizations seek consistency of performance which makes them rely on key processes. It’s not just all about the art of management or culture of performance; there are well-researched truths revealing proven scientific designs to create a successful SalesForce strategy as pivotal to revenue generation.

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Marketing Excellence is a critical lever for driving growth and yet not enough is done to build marketing excellence in companies and teams. The Marketing Team lays the roadmap for growth, by setting the direction, allocating resources and building brand assets. Building Marketing Excellence is like building the fitness of the marketing thought process, which can meet the challenges of a hyper competitive marketplace, restrictive regulations and the enlightened customer and consumer. 

I NOTICE INCREASING RELUCTANCE ON THE PART OF THE MARKETING EXECUTIVES TO USE JUDGEMENT: THEY ARE COMING TO RELY TOO MUCH ON RESEARCH, AND THEY USE IT AS A DRUNKARD USES A LAMP POST FOR SUPPORT, RATHER THAN ILLUMINATION

- DAVID OGILVY

HOW FIT IS YOUR BRAND?

The Brand Fitness Gym® -  the 'Do How' based customized Capability Building Regimen for Pharma Marketing teams.

A unique capability-building program for ambitious Brand Management teams.

​“VERY INTERACTIVE AND PRACTICAL APPROACH, TO THE POINT DISCUSSION FOR PROCESS”

WE HAVE PARTNERED WITH

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CAN WE ASSIST YOUR COMPANY'S GROWTH AND CAPABILITY REQUIREMENTS?