DEVELOPING BRAND COMMUNICATION AND CAMPAIGN DESIGN
Here is a set of self-assessment questions:
Do we communicate brand differentials / advantages which we feel are more important or we have a process of validation in place for customers’ frame of reference?
Do we create brand communication based on well designed communication strategy with a goal to shift perception on critical attributes?
Do we develop campaigns more to address brands sales issues or to build differentials / competitive usage advantages proactively for target customers?
Do we evaluate effectiveness of brand campaigns through definite KPIs and assess campaign ROI through ongoing measurements?
WhiteSpace helps in creating a discipline of strategic communication and a cascade of process to in-build patient / customer insight into brand communication. We also ensure embedding best practice guided development of process to design effective and customized brand campaigns to achieve targeted segment penetration through active customer adoption and enhanced differentials.
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