MEDICO MARKETING / KEY OPINION LEADER (KOL) DEVELOPMENT
Here is a set of self-assessment questions:
Do we create specific strategic plan to develop / build new evidences to further brand usage?
Do we develop therapy expansion plan through clinicians’ endorsement build up?
Do we follow any specific multi-criteria selection process for deciding a list of KOLs to engage with?
Do we allocate definite resources to dedicate research / studies / evidences to understand / build future usage of potential brands?
WhiteSpace helps in developing a strategic initiative to drive scientific evidences as fundamental (as evidence based Medicine) to shape market / customer perception, build brands, facilitate key opinion building through partnership / engagement of KOLs.
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