Marketing Excellence is a critical lever for driving growth and yet not enough is done to build marketing excellence in companies and teams. The Marketing Team lays the roadmap for growth, by setting the direction, allocating resources and building brand assets. Building Marketing Excellence is like building the fitness of the marketing thought process, which can meet the challenges of a hyper competitive marketplace, restrictive regulations and the enlightened customer and consumer.
WHITESPACE HELPS IN BUILDING MARKETING EXCELLENCE IN 5 KEY AREAS.
et us look at the 5 challenges. Below each pillar of Marketing Excellence is a set of self-assessment questions that can help you identify the pain areas and the WhiteSpace Approach in strengthening these pillars.