THE SOCIAL INTELLIGENCE STACK™
THE ONLINE CUSTOMER ACQUISITION STRATEGY MODELLED ON SOCIO-ECONOMIC AND DIGITAL BEHAVIOUR,
USING DATA SCIENCE
WHAT YOU NEED IS NOT JUST CUSTOMERS, BUT PROFITABLE CUSTOMERS
Your business, be it a hospital, a clinic or a pharmaceutical company, needs a customer who maximises your revenue. That's a no brainer. But if you want to make sure you are laughing all the way to the bank, you need to ensure your ROI per customer is pretty high. Let's face it, whether you have deep pockets or not, no one wants to spend a lot to acquire a customer, and then wait (sometimes indefinitely!) for the returns to reflect.
The Social Intelligence Stack™, though complex to build is simple enough to grasp. It ensures that you get the maximum out of your spend per customer.
Our work begins with your data, but from there we look beyond that to factors that are cultural, social, economic and digital to arrive at a segment which you can truly say are "customers that love you, love your brand and will remain loyal to you." But above all guarantee the highest ROI for you!
WHAT WE FOCUS ON
Who is your most profitable customer?
Do all of your current customers qualify as profitable customers?
Have you reached all of your profitable customers?
The Social Intelligence Stack™ process is designed to help organizations identify not just the profitable customer segments but also the most optimal Digital strategy for each of these segments.
WHAT WE DO
1. Analyse
We start with your customer database. We then look at various socio-economic and digital parameters to identify the most profitable customer segments for you.
Data used
Customer data
Google Analytics data
Social Media analytics/insights data
Socio-Economic data
Cultural data
2. Design and Build
We design and build out your digital identity which includes your website and social media pages, targeting the identified segments.
Digital Identities we create
Design & build your website
SEO for your website
Create your Facebook, Linkedin, Twitter pages (we focus on other social media platforms based on the insights we derive)
3. Drive Traffic
We design and run your social media campaigns targeting your identified audience. This ensures that only relevant traffic is directed to your website, reducing your marketing spends significantly.
Advertising activities we manage
Facebook ad campaigns
Google ad Campaigns
Manage Facebook page engagement
Manage Twitter page engagement
Analyse your Google analytics data
4. Capture Relevant Leads
We use online chat software to ensure visitors to your website are converted to leads.
Lead generation activities
Set up Olark chat software
Manage online chat
5. Design Customised engagement
We create highly customized email campaigns to manage engagement with your leads.
Lead engagement activities
Set up email marketing via Mailchimp
Design and create customized email templates
Manage your Mailchimp customer/lead list
Automate your customized engagement via Mailchimp
Set up Salesforce to manage your leads and conversions
6. Leads are primed to become your customers
This is where your Sales team supported by your awesome product/service makes the sale for you!
Optimizing lead generation
Analyze new customer data
Web analytics
Social media analytics
Align Digital Marketing campaign to new insights