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THE SOCIAL INTELLIGENCE STACK™

THE ONLINE CUSTOMER ACQUISITION STRATEGY MODELLED ON SOCIO-ECONOMIC AND DIGITAL BEHAVIOUR,

USING DATA SCIENCE

WHAT YOU NEED IS NOT JUST CUSTOMERS, BUT PROFITABLE CUSTOMERS

Your business, be it a hospital, a clinic or a pharmaceutical company, needs a customer who maximises your revenue. That's a no brainer. But if you want to make sure you are laughing all the way to the bank, you need to ensure your ROI per customer is pretty high. Let's face it, whether you have deep pockets or not, no one wants to spend a lot to acquire a customer, and then wait (sometimes indefinitely!) for the returns to reflect. 

The Social Intelligence Stack™, though complex to build is simple enough to grasp. It ensures that you get the maximum out of your spend per customer. 

Our work begins with your data, but from there we look beyond that to factors that are cultural, social, economic and digital to arrive at a segment which you can truly say are "customers that love you, love your brand and will remain loyal to you." But above all guarantee the highest ROI for you!

WHAT WE FOCUS ON

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Who is your most profitable customer?

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Do all of your current customers qualify as profitable customers?

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Have you reached all of your profitable customers?

The Social Intelligence Stack™ process is designed to help organizations identify not just the profitable customer segments but also the most optimal Digital strategy for each of these segments.

WHAT WE DO

1. Analyse

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We start with your customer database. We then look at various socio-economic and digital parameters to identify the most profitable customer segments for you. 

Data used

Customer data

Google Analytics data

Social Media analytics/insights data

Socio-Economic data

Cultural data

2. Design and Build

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We design and build out your digital identity which includes your website and social media pages, targeting the identified segments.

Digital Identities we create

Design & build your website

SEO for your website

Create your Facebook, Linkedin, Twitter pages (we focus on other social media platforms based on the insights we derive)

3. Drive Traffic

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We design and run your social media campaigns targeting your identified audience. This ensures that only relevant traffic is directed to your website, reducing your marketing spends significantly. 

Advertising activities we manage

Facebook ad campaigns

Google ad Campaigns

Manage Facebook page engagement

Manage Twitter page engagement

Analyse your Google analytics data

4. Capture Relevant Leads

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We use online chat software to ensure visitors to your website are converted to leads. 

Lead generation activities

Set up Olark chat software

Manage online chat

5. Design Customised engagement

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We create highly customized email campaigns to manage engagement with your leads.

Lead engagement activities

Set up email marketing via Mailchimp

Design and create customized email templates

Manage your Mailchimp customer/lead list

Automate your customized engagement via Mailchimp

Set up  Salesforce to manage your leads and conversions

6. Leads are primed to become your customers

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This is where your Sales team supported by your awesome product/service makes the sale for you!

Optimizing lead generation

Analyze new customer data

Web analytics

Social media analytics

Align Digital Marketing campaign to new insights

Looking to create a profitable customer acquisition strategy for your organisation?