GOAL AND TARGET SETTING
-Out of Reach but not Out of Sight
Here is a set of self-assessment questions:
Do we prioritise the recent growth of a HQ or Composite of internal and market growth for setting a goal for our business?
Do we prioritise market size or market share for setting a goal for our business?
Do we allocate business plans for an individual brand or for an overall portfolio?
Is the recent growth of brands or differential growth consideration based on brand priority or it's life cycle stage?
WhiteSpace helps with a reflective process to comprehend market opportunity, organizational aspiration, brand health and synthesize resource/opportunity optimized potential growth plans for brands or businesses; and allocate the same across markets through an all-inclusive interactive process with strong buy-in and conviction of people.
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