Today’s global healthcare industry faces common challenges of intense competition, demanding and knowledgeable customers and consumers, pricing pressures, and a restless sales force. In this scenario, organizations seek consistency of performance which makes them rely on key processes. It’s not just all about the art of management or culture of performance; there are well-researched truths revealing proven scientific designs to create a successful Sales Force Strategy as pivotal to revenue generation. The final challenge is to avoid bias which creeps invariably in taking decisions - especially when the perception of success so far overrides the required thinking for future success.