PORTFOLIO STRATEGY AND RESOURCE ALLOCATION
Here is a set of self-assessment questions:
Do we have a portfolio strategy in place defining distinct growth path for the brands?
Have we allocated the right resources adequate to surpass the goals set for the brands and achieve desired market standing?
Has our resource allocation process considered all the key factors (internal and external) to ensure most justified ROI / productivity?
Are we resourcing our key growth drivers (brands) adequately? Are they malnourished or overfed?
Designing a proven process encompassing scientific analytics and hard-earned intuition together to allocate resources to support the designed growth path truly aligned to the overall portfolio strategy.
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