Portfolio+Rationalisation.jpg

PORTFOLIO STRATEGY AND RESOURCE ALLOCATION

Here is a set of self-assessment questions:

Do we have a portfolio strategy in place defining distinct growth path for the brands?

portfolio+strategy.png
surpass+goals+set.png

Have we allocated the right resources adequate to surpass the goals set for the brands and achieve desired market standing?

Has our resource allocation process considered all the key factors (internal and external) to ensure most justified ROI / productivity?

resource+allocation+process.png
key+growth+drivers.png

Are we resourcing our key growth drivers (brands) adequately? Are they malnourished or overfed? 

Our Approach

Designing a proven process encompassing scientific analytics and hard-earned intuition together to allocate resources to support the designed growth path truly aligned to the overall portfolio strategy.

VIEW OTHER PILLARS OF MARKETING EXCELLENCE