BRAND LEVER & KPI DRIVEN EXECUTION
Here is a set of self-assessment questions:
Are we right in selecting the set of opportunities our brands have targeted to compete in the market?
Given the brand differential / strength, have we defined the ‘right lever’ to maximize their growth potential?
Are the brand programs / activities well aligned to the identified levers to reach their targeted goal?
Have we detailed out the brand programs based on the milestones, performance indicators they planned to achieve?
WhiteSpace helps in identifying the right ‘lever/s’ to encash on key brand opportunities (to grow) and designing specific set of efforts / activities which can be measured through pre-decided performance indicators / milestones.
VIEW OTHER PILLARS OF MARKETING EXCELLENCE