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BRAND LEVER & KPI DRIVEN EXECUTION

Here is a set of self-assessment questions:

Are we right in selecting the set of opportunities our brands have targeted to compete in the market?

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Given the brand differential / strength, have we defined the ‘right lever’ to maximize their growth potential?

Are the brand programs / activities well aligned to the identified levers to reach their targeted goal?

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Have we detailed out the brand programs based on the milestones, performance indicators they planned to achieve?

Our Approach

WhiteSpace helps in identifying the right ‘lever/s’ to encash on key brand opportunities (to grow) and designing specific set of efforts / activities which can be measured through pre-decided performance indicators / milestones.

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