THE ORGANISATION

 

A mega brand of top 10 pharmaceutical company was a distant number 3 in the category. The core variant was stagnating and the brand value proposition was losing it's relevance.

 

CHALLENGES 

 

How to re-ignite growth of its core SKU and help it drive overall brand growth?

 

THE WHITESPACE DOSAGE

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Brand Lever & KPI Driven Execution

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THE WHITESPACE PRESCRIPTION

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1. Devising Brand Strategy

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The exhaustive brand planning process working closely with the brand team, ensured a tailor made brand strategy complete with brand lever, key issue identification and critical success factors. The identified brand lever was adopted across all the SKUs and used to develop the overall brand communication strategy. The Brand communication strategy was augmented by a clear brand lever focused campaign strategy focused on the key physician segment/s of the core SKU marked with relevant KPIs. 

 

2. Marketing Coaching

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WhiteSpace Healthcare worked as a coach with the Brand custodian to ensure seamless execution of the strategy through strong collaboration.